Yahoo! reiterates commitment to MENA region's online growth.(ACROSS THE REGION)

The combination of rapid user growth and an attractive advertising market has made the Middle East one of the most exciting markets for Yahoo!, according to Carol Bartz, chief executive officer of Yahoo! Inc., on a visit to Dubai.

On her first visit to Dubai as the company's CEO, Bartz held discussions with senior management representatives of Dubai Internet City, part of TECOM Investments, highlighting the global technology major's key role in the creation of Arabic online content, products and advertising.

Bartz said, "Yahoo! is committed to the MENA region as it is one of the fastest growing markets in the world with 70 million online users and 50 million more estimated to come in within the next two to three years. In spite of Arabic being one of the fastest growing languages, only one percent of online content is in Arabic today. Therefore, part of Yahoo!'s investments in the Middle East and North Africa region is to facilitate Arabic language's online growth.

Yahoo! plans to continue expanding in the region, and the company has already established content deals with some of the region's media majors, including Al Jazeera, BBC, Reuters, and Saudi Publishing and Research Company. The region also hosts the fastest-growing advertising market in the world, and year-on-year, the average growth for digital spend is around 25 percent to 30 percent of total ad spend. Yahoo! foresees the online ad market in MENA to reach up to 7 percent of the total ad spend by 2015.

Malek Al Malek, managing director at Dubai Internet City and Dubai Outsource Zone, said, "Online Arabic content has recently witnessed a rising trend buoyed by the increasing interest of regional and global players to gain a foothold in the region. DIC has always encouraged and supported the development of local content in Arabic and content developers in the region. The visit of the CEO of Yahoo!'s global operations signifies the importance of this region and its potential in the long run.

Yahoo! acquired Maktoob in November 2008 and since then has invested in fully staffed offices in Dubai, Amman, Cairo, Riyadh, and Casablanca. There are approximately 300 employees in these offices, working in editorial, engineering, sales, marketing, and customer care divisions.